Complex supply chains and lack of transparency continue to frustrate digital marketers who struggle to understand where their advertising dollars are being spent. This month the ISBA released their Programmatic Supply Chain Transparency Study, which reported an “unknown delta” of unaccountable ad budget ranging as high as 86%. This extremely high figure shined a light on the inefficiencies of an advertising marketplace that promises just the opposite.
The latest episode of Live with MightyHive calls on the MightyHive Head of Media Activation US, Rachel Adams, for A Programmatic Buyer's Look at the ISBA Report's “Unknown Delta.” Together with Senior Director of Marketing Myles Younger, the two will cover the ISBA report’s findings and supply chain optimization strategies to improve transparency.
In this episode, we'll discuss:
• Findings from the ISBA report
• The advantages of simplifying your supply chain
• The increasingly important role of transparency
To help digital advertisers understand the critical choices and game-changing solutions that lie before them, Myles blends his past experience as a builder of ad tech (specifically, a dynamic ad creative platform) and B2B marketer. He's worked across technologies and verticals including ad tech, enterprise software, cloud computing, and finance.
Rachel Adams joined MightyHive in 2016 after a stint on the agency side planning and buying all media types for B2B and B2C clients. She was previously on the account management leadership team working with Sprint on their in-housing efforts. In her current role, she focuses on thought leadership, best practices, and new to market opportunities for MightyHive's client base.